Crisis response
KitKat lost a truck. Then it made the theft the campaign.
A stolen delivery load became a batch code hunt on the back of the pack. The stunt got the headlines. The mechanic is the part worth copying.
Campaigns worth stealing from.
Marketing campaigns from around the world, taken apart. What the brand actually did, why it worked, and the bit that is worth borrowing.
This is the first one. New pieces land here as I write them.
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